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    Letter/Memo to Mentor about Business Presentation

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    Imagine you have a meeting with the CEO and other high ranking officers of a company that invests in distance learning start-ups. Your objective is to obtain a loan for a distance learning company that you would like to start. Fortunately, you have a mentor to whom you can turn for help.

    Using a business-like tone and format, compose a 2-3 page letter (Word Document) that would be suitable to send as an email to this mentor. Address the following so that your mentor can be of assistance to you:
    ? Analyze the audience (be creative and imagine who the CEO and other officers are).
    This means answering the questions: What would be important to this type of audience? What would they be most interested in learning from you? Answer questions like: Who are they? What do they know and expect? What do they feel?
    ? State the objectives for your presentation.
    Start answer by saying "As a result of my presentation the audience will..." and "identifying exactly what you want your audience to do, say or know as a result of your talk."
    ? List topics that will be covered in the presentation
    ? Select a medium for your communication or presentation to the CEO and explain why you chose it.
    ? Determine the image you wish to portray at this presentation and provide details on how you will project this image and what could help you do this.

    How do you want to come across to the CEO and high ranking officers? What image do you think will impress them, and how specifically can you project this image? (Hint: what kind of clothes, vocabulary, speaking style, and delivery tools will help you project this image.)

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    Solution Preview

    Dear Mentor,
    I am writing in hopes of some guidance for a proposal I need to prepare to attract investors for my distance learning start-up. I have set up a live presentation with the president and board of directors of XYZ Investments and would like to

    ? Analyze the audience (be creative and imagine who the CEO and other officers are).
    This means answering the questions: What would be important to this type of audience? What would they be most interested in learning from you? Answer questions like: Who are they? What do they know and expect? What do they feel?
    My audience will be composed of the board of directors of XYZ Investments including the CEO and other top decision makers such as the CFO, Director of Operations and others. I am relatively certain they posses a great deal of knowledge about distance learning since they invest in other companies who provide it, so I will need to make certain that my new university, the Distance Learning University (DLU for short) has an edge over other companies already offering distance learning.

    I think I should make this edge a focus of the presentation. I am expecting my audience to ask a lot of ...

    Solution Summary

    This is a discussion of how to draft a letter to an imaginary mentor who will guide the students as to how to make an effective business proposal concerning a distance-learning start-up venture.

    $2.19