Bright Light Services Co. Acquisition
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Please find the case study attached.
Develop a presentation that Smith could use. This is an opportunity for you to demonstrate your understanding of the 3 parts of the case. Smith's presentation to the Board of Directors should show benefits/problems of past diversification and develop a marketing plan for the new acquisition. Smith's presentation should incorporate ideas from assignment/case questions but should not be just a recitation of the answers to the questions.
Please keep in mind the following as you develop the presentation for Smith.
Smith is asking for Board approval for:
Acquisition of Safe Appliance
Acquiring Safe Appliance and running it as a subsidiary of BSLC. Students who recommend this course of action should make the case justifying how it benefits by being a subsidiary of BSLC.
Acquiring Safe Appliance and running it as a subsidiary of BEIGO. Students who recommend this course of action should make the case justifying how it benefits by being a subsidiary of BEIGO
Situation analysis
State previous acquisitions, errors made how the economic /demographics changes are providing opportunities etc.
Outline a marketing plan for Safe Appliance - 4 Ps and positioning etc.
Submission Requirements:
Your presentation should:
be made in Microsoft Powerpoint.
use text wisely (NO FULL SENTENCES).
avoid too much animation, sounds and fancy transitions. Numbers can "fly in" if you do not want to show all the data at once but use such options with care.
not use pronouns on any slide (e.g., "our" idea, "their" product, etc.)
have a clear and specific title for each slide. Do not use CHART or FACTS or QUANTITATIVE DATA as a title. State what the chart shows. What kind of facts are you presenting? What is the data about?
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Solution Summary
A power point presentation to a home improvement company's directors that outlines a strategic plan to improve net revenue.
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