Explore BrainMass

Explore BrainMass

    Environmental Factors Effecting Marketing in China

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Describe China's environmental factors that affect marketing. Also describe why China would be a good country to do trade with.

    © BrainMass Inc. brainmass.com December 16, 2022, 7:49 am ad1c9bdddf

    Solution Preview

    Environmental factors
    In the global era, it is important for the firms to analyze environmental factor to adopt effective marketing strategies and tools. Following are the environmental factors that affect marketing:
    Macro Environmental factors:
    Political: Political environment is stable and bureaucratic approach is followed in China that sustains the growth of the firm in China. For high competition and foreign investment, China is open market that also affects the marketing. Additionally, one party communist party system is followed in China affects marketing (The World FactBook, 2011).
    Economical: China is developing country and directions for the transition are offered by the government of China under the economic policies. High GDP and effective economic condition of China affects marketing in positive manner (PESTLE Analysis, 2003).
    Social: In this, values, beliefs, norms and attitude of customer of China affect marketing in the form of having impact over the advertising, pricing strategies, promotional tools, etc.
    Technological: Advanced technical environment ...

    Solution Summary

    This solution discusses some of the environmental factors that affect marketing in China.