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Factors affecting marketing

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You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the company's marketing strategy? Why?

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You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the company's marketing strategy? Why?

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There are a few different environmental factors that need to be considered. The main factor is to collect the appropriate amount of research regarding the general culture as related to coffee. Certain questions need to be addressed, which will determine the direction that our marketing strategy needs to take. The first consideration should be researching to determine the level of coffee consumption in China. We need to also determine if there is another beverage that is preferable ...

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