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Starbucks is the familiar organization that I write about. The new product that I added to the company's Energy Bar. I am asked to answer the following questions.

Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.

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Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.

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Buyers and consumers of this new product will be health conscious men, women and kids of all age groups, who crave for taste with health benefits. The new energy bar will be successful if it can convince consumers on various parameters or factors that influence ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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