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    Starbucks is the familiar organization that I write about. The new product that I added to the company's Energy Bar. I am asked to answer the following questions.

    Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.

    © BrainMass Inc. brainmass.com March 4, 2021, 9:03 pm ad1c9bdddf
    https://brainmass.com/business/marketing/organizational-buyers-and-consumers-213624

    Solution Preview

    Buyers and consumers of this new product will be health conscious men, women and kids of all age groups, who crave for taste with health benefits. The new energy bar will be successful if it can convince consumers on various parameters or factors that influence ...

    Solution Summary

    Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.

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