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Starbucks Caramel Macchiato purchasing decisions.

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Based on the product or service you selected for your Marketing Plan: Phase I Paper, prepare a 1,400-1,750-word paper in which you address the following:

I need help with the following: 275-300 words with references, please.

Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions.

Our product is a new Starbucks drink that is a chocolate Caramel Macchiato

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Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions.

Our product is a new Starbucks drink that is a chocolate Caramel Macchiato

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Typical consumers of Starbucks coffee fall into a demographic group of thirty five to forty four year olds. The household earning of a Starbucks customer is over $60,000 per year. According to an article in Time magazine, the strongest segment of Starbucks customers falls into the Urban Commuter Family, which is described as "college-educated households containing dual income couples." They favor golfing as their exercise of choice. (Tancer, 2008) Although this describes the typical Starbucks consumer, there is a changing trend over the past few years of where Starbucks ...

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