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Starbucks Caramel Macchiato purchasing decisions.

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Based on the product or service you selected for your Marketing Plan: Phase I Paper, prepare a 1,400-1,750-word paper in which you address the following:

I need help with the following: 275-300 words with references, please.

Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions.

Our product is a new Starbucks drink that is a chocolate Caramel Macchiato

Thank you

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Typical consumers of Starbucks coffee fall into a demographic group of thirty five to forty four year olds. The household earning of a Starbucks customer is over $60,000 per year. According to an article in Time magazine, the strongest segment of Starbucks customers falls into the Urban Commuter Family, which is described as "college-educated households containing dual income couples." They favor golfing as their exercise of choice. (Tancer, 2008) Although this describes the typical Starbucks consumer, there is a changing trend over the past few years of where Starbucks ...

Solution Summary

Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions.

Our product is a new Starbucks drink that is a chocolate Caramel Macchiato

$2.19