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Building Customer Partnerships Through Employee Empowerment

How does employee empowerment help in building partnerships between the company (Lets say Google and Starbucks) and their customers? Can you explain how/why? This will allow me to better understand with regards to an Internet based corporation and that of a product base company.

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According to contributing editor, Lisa Quest; in a 2011 article written for Forbes. Online, "[employee] empowerment is about sharing degrees of power with lower-level employees to better serve customers" ( She also stated that... [empowering] "employees has been shown to not only increase customer satisfaction levels, but also improves employee morale" (

In addition, humanizing the work environment is the goal of employee empowerment. This act of humanization creates an environment where by "management and employees work together to enhance productivity" ( Companies that empower employees understand the effect this process can have on the financial health of the organization; which is the bottom line wealth created by customer sales. The benefits of employee empowerment include such things like "higher levels of employee satisfaction, a sense of shared purpose, and greater collaboration. The overall result for the organization is to deliver enhanced value to the customer" (

There is a cause-and-effect relationship between company and customers; is impossible to maintain a loyal customer base ...

Solution Summary

This post is comprised of a 653 Word document which after review, the student should have a good idea of how employee empowerment goes hand-in-hand to build a partnership with the organization's external customers.