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Non Scratch Auto Paint Purchaser Overview

Describe who are the organizational buyers and consumers are of the product NON SCRATCH AUTOMOTIVE PAINT (made up product) and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy

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Organizational buyers:
Retailers & Distributors in the used car industry, garages, body-shops...
Manufacturers of new cars

In essence this product will be purchased by two groups of buyers. The first would be people in the used car industry. They would but this non-scratch paint in order to fix up their existing cars that they would then resell to consumers. If a car comes in in perfect running condition but is all scratched, then they could pain it with the new paint, and then resell it for a higher value then before. They could then promote it to consumers as a car that will never scratch which is a huge bonus for most people who care about keeping their car looking nice and clean.

Body-shops and garages who work on used cars would also be interested in this, since many times consumers come in with their cars and ask the shops to repaint it. These ...

Solution Summary

Describe who are the organizational buyers and consumers are of the product NON SCRATCH AUTOMOTIVE PAINT (made up product) and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy

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