When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.
Explore an auto company's Web site.
1. What are the highlights of their commitment to the environment??
2. What steps has this company taken to date to show that it is on track with its new environmental policies?
3. Are these commitments universal or are they solely U.S based?
In your opinion, what impact do the new and stringent government laws have on the auto industry? Explain.
Are there any links between government bailouts and new environmental leanings by the auto industry?
Interactive 1: Choose another company in the US auto industry and characterize that company's commitment to the environment
Interactive 2: Critique the work of another learner. Do you agree with their assessment of that company's environmental policy? Argue for or against based on this company's car/truck production.
Interactive 1: Choose a global non- US auto company. What environmental laws are in place in this company's country of origin? Are these laws different from those in the U.S? In what ways are they stronger or weaker? Environmentally speaking, how do you judge this company's car/truck production line?
The response addressed the query is posted in 1130 words
//In the present business environment, commitment towards environmental aspects is a key requirement for all companies including automobile companies. In order to determine and evaluate the strategic initiatives of a company for environment protection, the case of Ford Motor is selected and its commitments towards the environment is discussed in the following section.//
Ford Motors Company is one of the well known automobile producers in the global auto mobile industry. It is a US based company having 65 plants globally with about 1, 71000 employees. The company has its strong presence in the international markets including Russia, America, Turkey and Asia. In order to be environment friendly, few significant activities are undertaken by Ford Motors:
An ECOnectic range of automobiles was launched by the company, which provided fuel efficiency without compromising with the quality of driving (Kadado, 2014).
Ford Motors came up with the Fusion Hybrid Cars as the environmental sensitive vehicles, which have the solar panels over the roof which soaks solar energy while parked outside, and uses it as the battery (Whitwam, 2014).
The company plant implemented 3 wet paint processes in their manufacturing operations leading to reduction in the process time by 20-25%
The company processed eight plants that implemented high-solids solvent-borne 3-Wet technology which have helped in reducing the CO2 emission 15-25% and volatile organic compound (VOC) emissions by 10%.
//This further section evaluates environmental commitments brought in by the company in order to access their compatibility with the environmental regulations enforced upon the automobile industry as a whole. Along with the analysis of the scope of commitment it is also evaluated that whether it is internationally or solely US Based.//
The new environmental policies under taken in the USA asked the automakers to increase the fuel efficiency by 200%, and to cut ...
The response addressed the query is posted in 1130 words.