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    Strategic Management for GM

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    When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.

    Explore the GM website: http://www.gm.com/

    1. Characterize GM's commitment to the environment?

    2. Do you think this commitment will offset the environmental issues with fuel economy and greenhouse gas emissions? Provide support for your opinion.

    3. What are GM's real strategic reasons for these environmental initiatives?

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    Solution Preview

    GM has been committed towards protecting the environment and contributing towards the cause of environment protection via various initiatives. The company is investing in R&D to come up with more fuel efficient vehicles. GM is also spearheading on the development of new models of hybrid cars. GM is committed towards recycling and using industrial waste as its facilities via various initiatives.

    Further, GM is making strong efforts to reduce its energy consumption ...

    Solution Summary

    When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.

    Explore the GM website: http://www.gm.com/

    1. Characterize GM's commitment to the environment?

    2. Do you think this commitment will offset the environmental issues with fuel economy and greenhouse gas emissions? Provide support for your opinion.

    3. What are GM's real strategic reasons for these environmental initiatives?

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