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    Discuss commitment to the environment - legal, ethical

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    When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.

    Explore the GM website: http://www.gm.com/

    Characterize GM's commitment to the environment?
    Do you think this commitment will offset the environmental issues with fuel economy and greenhouse gas emissions? Provide support for your opinion.
    What are GM's real strategic reasons for these environmental initiatives?

    Also please recognize situations that present potential legal and ethical issues and develop solutions for those issues.

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    Commitment to Environment at General Motors

    In the year 1908, General Motors was established as the most prominent producer of automobiles in the world and its central office is situated at Detroit. In more than 33 countries around the world, General Motors offers several highly innovative or technical featured cars and trucks (About GM, 2009). For a number of years, it has been a renowned or leading automobile company in the competitive market place. The most well-known brands of the company mainly include Buick, GMC, Opel, Pontiac, Cadillac, Chevrolet, GM Daewoo, Saab, Saturn and Vauxhall.

    General Motor's commitment to environment can be understood with the help of its various efforts in the direction of maintaining environment. In this direction, the company's board of directors had assumed the Environmental Principles that serve as a direct for all of its employees so that environmental awareness can be promoted in both the everyday carry on and in the setting up of potential products and plans (Environmental Commitment, 2009). As an amenable ...

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    The solution discusses commitment to the environment for legal and ethical perspective.

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