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    GM's Environmental Commitment & Overall Strategy

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    When working in the area of strategic management, one is often asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why?

    In analyzing General Motors (GM) strategy, what are your thoughts on the following:

    1. GM's commitment to the environment
    a. Do you think this commitment will offset the environmental issues with fuel economy and greenhouse gas emissions?

    3. GM's real strategic reasons for these environmental initiatives

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    1. GM's commitment to the environment

    On GM's website, it states that GM is "committed to continuous improvement as we reduce the environmental impact of our vehicles and facilities. Our culture of environmental responsibility makes us think creatively, consistently innovate, and be leaner and more efficient". The company identifies trying to make a difference by building more fuel-efficient cars, being more energy efficient, reducing waste, and preserving resources. The site states that the company's dedication goes beyond compliance with the law and is based on their environmental principles. To this end, they state they are passionate about the following principles:
    1. Restoring and preserving the environment.
    2. Reducing waste and pollutants, throughout the entire product's lifecycle.
    3. Educating the public about environmental conservation.
    4. Developing and implementing technology to minimize pollutant emissions.
    As a result, the company is building gas, electricity, biofuels, and diesels. In addition, they have improved the efficiency of their gas-powered vehicles with new technology. The company recycles or reuses 97 percent of the waste generated from their manufacturing operations, and the remaining 3 percents is converted to energy. The company converted 227 miles of oil boom from the Gulf of Mexico oil spill into air deflectors for the Chevrolet Volt. Now they ...

    Solution Summary

    This solution analyzes General Motors (GM) strategy, in regards to the company's commitment to the environment, and if
    this commitment will offset the environmental issues with fuel economy and greenhouse gas emissions, as well as GM's real strategic reasons for these environmental initiatives. APA references are included.