Purchase Solution

Environmental Factors and Domestic Marketing Decisions - General Motors

Not what you're looking for?

Ask Custom Question

Prepare 700-1050-words in which you identify the environmental factors that affect global and domestic marketing decisions.

a) Select an organization with which you are familiar that conducts both domestic and global marketing.
b) Discuss the high-level domestic and global environmental factors that may impact the organization's marketing decisions.
c) Explain how technology impacts the organization's marketing decisions.
d) Analyze the importance of social responsibility and ethics as related to the organization's marketing.

Purchase this Solution
Solution Summary

The solution selects General Motors as its organization. It is 792 words in length and includes one reference.

Solution Preview

For the purpose of this assignment, we will select General Motors, one of the largest automobile companies in the world selling its product in domestic (USA) as well as several international markets across the world.

Some of the most important environmental factors that affect domestic market of GM are competition, economic scenario and industry scenario, consumer taste and preferences, etc. Apart from the above-mentioned ones, some of the other factors that affect global marketing decisions of GM are socio cultural preferences, language and local customs of consumers in different countries across the world. Let us evaluate each of these.

Competition is one such environmental factor that not only affects domestic but global marketing decisions of GM as well. GM has to keep a close eye on competitor's moves and strategies in order to modify its marketing decisions. GM needs to respond quickly to competitor's marketing decisions in order to remain competitive in the marketplace. If GM's marketing decisions will not be responsive to competitor's strategies, GM may lose its competitive advantage over its competitors. Therefore, competition is one such factor that GM needs to incorporate in all its marketing decisions, be it domestic or global marketing.

Another major factor is economic scenario. The ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

View More Free Quizzes
Related BrainMass Solutions

  • Environmental Factors for Toyota

    270727 Environmental Factors for Toyota Toyota Environmental Factors I need help on this area a 1,050 word paper in which you identify the environmental factors that affect global and domestic marketing decisions.

  • Enviromental Marketing Factors for Southwest Airlines

    216747 Identify the environmental factors that affect global and domestic marketing decisions. I need help to start preparing a 900 -word paper in which you identify the environmental factors that affect global and domestic marketing decisions.

  • Environmental Factors and Domestic Marketing Decisions - Orbits Worldwide

    210355 Environmental Factors and Domestic Marketing Decisions - Orbits Worldwide Please list how domestic/global marketing decisions can be affected by factors in the environment. Include: a.

  • Marketing decisions

    The organization must be one that makes both global and domestic marketing decisions. Prepare a 1,050-1,400-word paper in which you evaluate the article concerning environmental factors that affect global and domestic marketing decisions.

  • Domestic and global environmental factors

    223039 Domestic and global environmental factors Environmental Factors Select an organization with which you are familiar that conducts both domestic and global marketing 350 Words I have selected Nestle as an organization for this assignment.

  • Environmental Factors of Honda Motors

    214095 Environmental Factors Paper Write a 1000-1500-word paper in which you identify the environmental factors that affect global and domestic marketing decisions.

  • External Environment and Global Marketing

    Discuss the high-level domestic and global environmental factors that may impact the organization's marketing decisions.

  • Pepsi Environmental Factors

    The organization must be one that makes both global and domestic marketing decisions. Prepare a 1,050-1,400-word paper in which you evaluate the article concerning environmental factors that affect global and domestic marketing decisions.

  • Wal-Mart & Market

    185685 Walmart: What environmental factors affect global and domestic marketing decisions Identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following: a.

View More Related Solutions