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    General Motor's Commitment to Environment

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    When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.

    Explore the GM website: http://www.gm.com/

    1. Characterize GM's commitment to the environment?

    2. Do you think this commitment will offset the environmental issues with fuel economy and greenhouse gas emissions? Provide support for your opinion.

    3. What are GM's real strategic reasons for these environmental initiatives?

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    Solution Preview

    Part I

    GM's commitment to Environment
    General Motors commitment to environments is characterized by continuous improvement in the processes, developing more fuel efficient vehicles, maintaining energy efficiency, waste reduction, preservation of resources (General Motors, 2012: n.d). Further, the company states that it is all about continuous improvement in reducing the environmental impact of the vehicles and creating a culture of environment responsibility that leads to creative thinking, innovating consistently and be leaner and more efficient (General Motors, 2012: n.d). In that effort the company is trying to create greener vehicles with development of vehicles that use alternative fuels such as vehicles run on biofuels, biodiesel, electric vehicles (General Motors, 2012: n.d). Therefore, the GM's commitment to environment can be characterized by the following as listed on the company's website (General Motors, 2012: n.d):
    1.) Restoring and preserving the environment
    2.) Reducing the wastes and pollutants, conservation of resources and recycling of materials at each stage of the product life cycle.
    3.) Active participation in educating the public about environmental conservation.
    4.) Vigorous perusal of the development and implementation of the technologies that assist in reducing and minimizing the environmental pollution.
    5.) Coordination with and assisting various governmental bodies in developing technically sound and financially responsible environmental laws and regulations.
    6.) Assessing the impact of the products and the manufacturing and other facilities on the environment and communities in which the organization operates with an aim of continuous improvement.

    Part II
    It ...

    Solution Summary

    The solution has three parts. The first part explains the General Motor's commitment towards environment and initiative taken by the company. The second part provides an overview of how the commitment of the company is helping in offsetting environmental issues with fuel economy and greenhouse gas emissions. The third part specifies briefly the strategic reasons for General Motors to take these initiatives.