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Internal Environment at General Mills and Swot Analysis

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a) Assess what you believe to be the most important aspects of the internal environment at General Mills. Do not try to analyze every aspect of the internal organization -- rather, identify a minimum of two internal strengths and/or weaknesses. Do your best not to repeat the observations made by your peers, although you are encouraged to build on each other's observations (or to disagree).

b) Complete your SWOT by integrating the external environmental analysis you completed in Week 1 with your Week 2 internal analysis. Use your SWOT to conclude whether the organization's overall outlook is more - or less - favorable.

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Solution Summary

This solution of 590 words provides important aspects of internal environment at General Mills and also conducts a SWOT analysis. References used are included.

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a) Assess what you believe to be the most important aspects of the internal environment at General Mills. Do not try to analyze every aspect of the internal organization -- rather, identify a minimum of two internal strengths and/or weaknesses. Do your best not to repeat the observations made by your peers, although you are encouraged to build on each other's observations (or to disagree).

The most important aspects of the internal environment at General Mills are its commitment to innovation, a strong supplier code of conduct and a commitment to global responsibility. General Mills relies on its established brands but it has developed a commitment to innovation, connecting "employees with inventors, academics, entrepreneurs, suppliers, customers and consumers throughout the innovation process" (General Mills, 2015). Innovation can be seen in new products (e.g. Chex Gluten Free Granola Mix) to environmental sustainability and partnering with popular social icons (e.g. Dora the Explorer). General Mills has ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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