Planning for the Chevy Volt Case
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1. What does the Chevy Volt case tell you about the nature of strategic decision making at a large complex organization like GM?
2. What trends in the external environment favored the pursuit of the Chevy Volt project?
3. What impediments to pursuing this project do you think existed within GM?
4. The plan for the Chevy Volt seems to be based partly on the assumption that oil prices would remain high, and yet in late 2008, oil prices collapsed in the wake of a sharp global economic slowdown.
a. What does this tell you about the nature of strategic plans?
b. What do falling oil prices mean for the potential success of the Chevy Volt?
c. Do you think oil prices will remain low?
5. What will it take for the Chevy Volt to be a successful car? In light of your analysis, how risky do you think this venture is for GM? What are the costs of failure? What are the costs of not pursuing the project?
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Solution Summary
What does the Chevy Volt case tell you about the nature of strategic decision making at a large complex organization like GM?
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1. What does the Chevy Volt case tell you about the nature of strategic decision making at a large complex organization like GM?
The case tells us that even established companies have to radically transform their strategic decision making approach in wake of the changes in the external environment and competitive moves. The strategic decision making at GM shows us that organization's need to be timely and proactive in identifying market trends and take decisions accordingly to remain competitive.
2. What trends in the external environment favored the pursuit of the Chevy Volt project?
The rising fuel prices and growing concerns about environmental pollution, as well as increasing research and product introductions in the area of hybrid and eco-friendly vehicles were some of the most important trends that favored Chevy Volt project.
3. What impediments ...
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- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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