Planning for the Chevy Volt Case: Strategic Decision Making
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Need help with answers to questions 1, 2, 3,and 5 in attached case. Below is also a link to google books, since some letters in my file were cut off at the edge of the page.
http://books.google.com/books?id=CzIK9ELsyYwC&pg=PA36&dq=chevy+volt,+hill&hl=en&ei=aUuITPb2NIH58Ab3oLiJBA&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCwQ6AEwAA#v=onepage&q&f=false.
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Solution Summary
The solution provides planning for the Chevy Volt Case, including strategic decision making and trends in the environment.
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1.
The Chevy Volt case indicates that strategic decision making at a large company like General Motors often does not take time to consider all the angles or facts that may influence the decision. In a large corporation, many different sets of information are held by different departments. Perhaps some information from the engineering department may suggest that the Volt is not a wise investment, as the previous fuel cell model, which is also an alternative energy vehicle, was not a success. However, all the facts surrounding the failure of the EV1 may not be available to those making the decision. It was also determined that making a large Lithium Ion battery was difficult, though nobody said it was impossible. Perhaps that statement was one department manager or engineer's opinion, not the general consensus.
2.
There are several trends in the external environment that favor the Chevy Volt becoming a success. Consumers are becoming increasingly aware of alternative ...
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