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risks associated with the initiative and financial effects

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Please help me describe risks associated with the initiative and financial effects they may have:

Part of the strategic planning initiative for The Walt Disney Company's media networks is to continue to acquire more competitive programming to increase advertising revenue. Another strategic initiative includes expanding and updating The Walt Disney theme parks continually to attract new and returning visitors. Furthermore, the addition of another cruise ship in 2011 for the Disney Cruise Line, new theme parks, and evolving attractions keep The Walt Disney Company ahead of the competition in family entertainment.

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Please help me describe risks associated with the initiative and financial effects they may have in approx 250-300 words. The attachment discusses the initiative. Thanks.
The first initiative is that The Walt Disney Company's media network to acquire more competitive programming. This initiative will be successful if The Walt Disney Company's media network can continue to get increased advertising revenue. The risk is that The Walt Disney Company will not get an increase in advertising ...

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