How will the initiative affect sales?© BrainMass Inc. brainmass.com June 4, 2020, 1:53 am ad1c9bdddf
How will the initiative affect sales?
The strategic initiative will affect sales in a positive manner. A strategic initiative usually gives the firm a new direction. Let us consider a firm that has access to exceptional access to resources, so it makes a strategic initiative to increase production and at the same time use economies of scale to reduce costs. The result is that the competitive position of the firm in the market changes and it gains cost based advantage. The effect on sales of the company is that the sales increase because of a more competitive cost structure. Once the firm is able to ...
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