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Marketing

Describe factors that influence the organizational buyers and consumers' purchasing decisions new products. An example I have used is a robotic vacume cleaner.

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FACTORS INFLUENCING THE ORGANIZATIONAL BUYERS AND CONSUMERS PURCHASING DECISIONS NEW PRODUCTS.
1. In case of the robotic vacuum cleaner the buyers will be influenced by the reputation of the seller.
2. The technological expertise of the seller will play an important part.
3. The after sales service ...

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