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    Environmental Factors in Marketing Strategy

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    You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the company's marketing strategy? Why?

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    Environmental Factors in Marketing Strategy
    You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your c

    Marketing is the process by which companies advertise products or services to potential customers. It is an integrated process through which companies creates value for customer and build story value from customer into return.
    Importance of understanding the environment

    The managers job cannot be accomplished in a vacuum within the organization. There are a number of factors both internal as well as external which jointly affect managerial decision-making. It is therefore very important for the manager to understand and evaluate the impact of the business environment due to the following reasons :

    a) Businesses may be doomed to be non starters due to restrictive business environment which may take the form of rigid government laws (no polluting industry can ever be located in around 50 Km radius of the Taj) , state of competition (Car manufacturing capacity presently in the country is far in excess of demand) etc.

    b) The present and future viability of an enterprise is impacted by the ...

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    The solution discusses the environmental factors in marketing strategy.

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