I need some help with getting started on the following. I need to analyze the environmental marketing factors of exporting an educational toy company to 5 countries (listed below).
As a consultant for EduTot, an educational toy company, you have worked with marketing experts in similar industries and concluded that exporting is the best marketing strategy for a company starting in the international arena. Also, based on the amount of unsolicited inquiries you received in the past 5 years, extensive gathering of business media reports, and analysis of political risk reports, you determined the following countries had the greatest potential to accept the product: Spain, Ireland, France, Morocco, and Venezuela.
Analyze the environmental factors impacting marketing in each of the countries and report the following information to the vice president:
social and cultural consumption values
trade agreements with the United States
economic performance measures
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The solution provides certain ideas, inputs and facts briefly about the population demographics, social and culture consumption values, trade agreements with United States, economic performance measures and infrastructure of five countries - Spain, Ireland, France, Morocco and Venezuela. These facts and links can serve as inputs for comparing the environmental marketing factors and analyzing the country on favor ability or unfavorability of these factors.