Purchase Solution

Global Marketing

Not what you're looking for?

Ask Custom Question

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you need to consider in marketing your coffee in China? Which one of these factors would have the largest impact on the companies marketing strategy? Why?

Purchase this Solution
Solution Summary

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you need to consider in marketing your coffee in China? Which one of these factors would have the largest impact on the companies marketing strategy? Why?

Solution Preview

Some of the most important environmental factors will be analyzing the current competitive scenario/degree of competition in the coffee industry/market in China, coffee drinking habits, preferences and tastes of local consumers, current market size and growth potential, local cultural issues, practices and customs and culturally sensitive ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

View More Free Quizzes
Related BrainMass Solutions

  • Effective Global Marketing and Product Concepts

    397331 Effective Global Marketing and Product Concepts - How is marketing management both an art and a science? What global marketing challenges and opportunities do businesses face today?

  • Product Launch

    Marketing potential: There is tremendous potential for marketing the HR Software Program for global companies in the UK.

  • Rationale for a company to "go global"

    62369 What is the rational for a comapny to "go global?". What is the rationale for a company to "go global?". What is the relationship between information technology and global marketing?

  • domestic supplier or international distributor

    Finally, the distribution function should be well developed to support a global marketing plan. For each function the organization must be developed and structure to face global challenges.

  • Enviromental Marketing Factors for Southwest Airlines

    216747 Identify the environmental factors that affect global and domestic marketing decisions. I need help to start preparing a 900 -word paper in which you identify the environmental factors that affect global and domestic marketing decisions.

  • Discussion of Domestic and International Marketing

    - What conditions have led to the development of global markets? How can an increased interest in global markets by American organizations be explained? Why is it important for organizations to have a global awareness?

  • Global versus International Marketing

    This is where one gets the term "international marketing." However, the difference occurs when doing global marketing.

  • International Marketing Research Realities

    Based on your current understanding of international, multinational, and global marketing research, answer this question: Is global marketing research a myth or reality? Provide rationale and examples in your answer.

  • print, web-based, e-mail, sales calls

    76500 Discuss how using print, web-based, e-mail, sales calls in a global firm differ from marketing to US-based companies. Discuss how using print, web-based, e-mail, sales calls in a global firm differ from marketing to US-based companies.

  • New Global Economy & Marketing Mix Strategies

    537809 New Global Economy & marketing mix strategies How has the new economy and the global economy changed the marketing mix strategies?

View More Related Solutions