High/low involvement purchase, consumer satisfaction
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Important note: Please answer the following questions writing between 200 to 300 words to each questions.
1. What are some examples of a high and a low involvement purchases you have made in the past? What decision-making process did you follow to make these purchases? Were there differences in your decision-making process for the two purchases? Why or why not?
2. What is consumer satisfaction? What impact does consumer satisfaction have on marketing? Why is consumer satisfaction important? Illustrate your answer with two brand-specific examples.
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Solution Summary
High and low involvement purchase. Decision making process. Consumer satisfaction.
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1. What are some examples of a high and a low involvement purchases you have made in the past? What decision-making process did you follow to make these purchases? Were there differences in your decision-making process for the two purchases? Why or why not?
An example of a high involvement purchase that I have made in the past was my home. There were many determining factors that went into my final purchasing decision, and each of these factors was critical to making the right selection. I knew that I had several criteria that were non-negotiable, the first being the location where I was going to buy my home. I wanted to stay in the same town as my family so that it was easy to be there when my family needed my assistance. I also knew that I had a specific price range that my purchase needed to fall into. The last non-negotiable factor was the type of home I was looking to buy. I needed to purchase a condo, because I did not have the time, equipment or resources to manage and maintain the outdoors of a home by myself. A great deal of research went into the purchase of my home, in the shape of online research, home tours, finance appointments with lenders and family advice.
An example of a low involvement ...
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