Purchase decision
Not what you're looking for?
Describe a "high-involvement" purchase decision you have made and a "low-involvement" purchase decision you have made. How did these differ? Did you research on the internet for either of these purchases? What were some alternative choices if you did not chose the ultimate products your purchases?
Purchase this Solution
Solution Summary
This solution explains purchase decisions. The sources used are also included in the solution.
Solution Preview
A high involvement purchase decision I made was the investment of $75,000 in shares of a company. The low involvement purchase decision I made was the purchase of a family pack of Coca Cola. These decisions differ substantially. I made the investment after doing extensive research on the internet. I spent almost one month selecting the investment. I decided to buy the pack of Coca Cola when I was waiting at the cash counter to pay for my groceries.
I did not research ...
Purchase this Solution
Free BrainMass Quizzes
Motivation
This tests some key elements of major motivation theories.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.