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Describe a "high-involvement" purchase decision you have made and a "low-involvement" purchase decision you have made. How did these differ? Did you research on the internet for either of these purchases? What were some alternative choices if you did not chose the ultimate products your purchases?

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A high involvement purchase decision I made was the investment of $75,000 in shares of a company. The low involvement purchase decision I made was the purchase of a family pack of Coca Cola. These decisions differ substantially. I made the investment after doing extensive research on the internet. I spent almost one month selecting the investment. I decided to buy the pack of Coca Cola when I was waiting at the cash counter to pay for my groceries.

I did not research ...

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