Purchase Solution

Purchase decision

Not what you're looking for?

Ask Custom Question

Describe a "high-involvement" purchase decision you have made and a "low-involvement" purchase decision you have made. How did these differ? Did you research on the internet for either of these purchases? What were some alternative choices if you did not chose the ultimate products your purchases?

Purchase this Solution
Solution Summary

This solution explains purchase decisions. The sources used are also included in the solution.

Solution Preview

A high involvement purchase decision I made was the investment of $75,000 in shares of a company. The low involvement purchase decision I made was the purchase of a family pack of Coca Cola. These decisions differ substantially. I made the investment after doing extensive research on the internet. I spent almost one month selecting the investment. I decided to buy the pack of Coca Cola when I was waiting at the cash counter to pay for my groceries.

I did not research ...

Purchase this Solution
Free BrainMass Quizzes
Motivation

This tests some key elements of major motivation theories.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

View More Free Quizzes
Related BrainMass Solutions

  • Probability: Expected Value and Decision Analysis

    In terms of the decision to purchase or not to purchase a lottery ticket, suppose that the following payoff table applies: State of nature Decision alternative Wins s1 Lose s2 Purchase lottery ticket d1 290,000 -8 Do not purchase lottery ticket

  • Consumer Purchase Decision Process

    , and (4) make the purchase decision.

  • Expected utility approach

    In terms of the decision to purchase or not to purchase a lottery ticket, suppose that the following payoff table applies: State of nature Decision alternative Wins s1 Lose s2 Purchase lottery ticket d1 250,000 -6 Do not purchase lottery ticket

  • Changes in Economy and Consumption

    This solution also explains how these changes may influence the pre-purchase, purchase, and post purchase decision-making processes.

  • The purchase decision process

    415966 The purchase decision process The purchase decision process consists of which of these steps?

  • Maximax, maximin and Bayes' decision rule

    If he uses the maximin criteria, which size bus would he purchase? If he uses Bayes' decision rule, which size bus would he purchase? What is the expected annual profit for the bus that he will decide to purchase using Bayes' decision rule?

  • 5 Stage Model of Purchase Decision Process & Purchase Involvement

    Purchase Decision Process In order to make purchase of the both high as well as the low involvement product, the same process of purchase decision was followed.

  • Buying Steps

    633791 Buying Process What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase?

  • Decision Analysis

    What is the optimal decision regarding at which location(s) to purchase property using the MAXIMAX decision rule? 18. What is the optimal decision regarding at which location(s) to purchase property using the MAXIMIN decision rule? 19.

View More Related Solutions