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The purchase decision process

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The purchase decision process consists of which of these steps?

A) Problem Recognition
B) Information Search
C) Evaluation of alternatives
D) Purchase decision
E) Post purchase behavior

Can be more than one answer, explain your answer. I don't understand...?

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This solution discusses the purchase decision process.

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The answer is: All of the above

Problem recognition is when the buyer becomes aware of a need or desire for a product.

If a product exists to meet the need and little thought is required, there is no information ...

Solution provided by:
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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