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Stages of a buying decision

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Effective marketing requires an understanding of the prospective buyers' buying process (i.e., purchase decision process). Choose a recent purchase decision you made to use as an example. Distinguish the stages of the buying process and explain the key issues of each stage as they relate to your experience.

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Solution Summary

The stages of a buying decision are discussed in a structured manner in this response. The related references are also provided.

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A recent purchase decision I made was that of buying an oven. The first stage of the buying process was the recognition of the need. My old oven was spoilt and I needed a new oven to bake, grill, or toast. The key issue at this stage was that I felt that needed to purchase an oven that was not too costly.
The second stage was that I searched on the internet for ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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