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Consumer Purchase Decision Process

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Marketing professionals must understand the consumer experiences in making purchase decisions. Keep the following questions in mind as you discuss this process.

What are the stages of the consumer purchase decision process?

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Solution Summary

The solution identifies the stages of the consumer purchase decision process.

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The consumer is a rational (thinking) consumer. Unlike impulsive buyers, rational consumers undergo purchase decision process before buying a product.

Conventional references mention only four (4) steps. Many authors suggest that the process actually involves five (5) steps:

Business Dictionary (2011) identifies consumer decision process as involving four (4) steps: (1) consumers identify their needs, (2) collect information, (3) evaluate alternatives, and (4) make the purchase decision.

Other authorities further expanded this process into five (5) crucial steps namely, "(1) problem recognition, (2) ...

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