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    Customer Decision Making Process

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    I have just opened my own coffee and sandwich shop in a shopping center. The shopping center is in an affluent suburban area and there are a number of professional offices (lawyers, accountants, consultants, doctor offices) in the local area. I specialize in coffee, pastries, sandwiches, and salads, and serve breakfast. I plan to operate the shop 7-days a week, 6:00AM to 9:00PM. Now all I need are customers. I need to outline the steps in the "consumer decision process" what are the five stages a consumer goes through in buying a good or service: stimulus, problem awareness, information search, evaluation of alternatives, purchase, and post-purchase behavior. Consumer decision process consist of "problem recognition", "information search", "evaluation alternative", purchase decision"; and post-purchase behavior. Demographics and life-style factors affect this decision process and briefly explain marketing actions you could take to help potential customers go through the process and decide to start patronizing your coffee shop. Please be specific and relate your response to the situation of opening the coffee shop.

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    Solution Summary

    Explains the marketing actions taken to help potential customers go through the decision making process