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Global Product

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So a truly global product must have global potential, right? This must necessitate a standardized offering, right? If we're high on standardization, are we correspondingly low on differentiation? Could that ever be a good thing?

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Global products certainly display global potential, however, they may not be standardized.

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Global products certainly display global potential, however, they may not be standardized. In ...

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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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