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Main Stages of Developing a Product for a Global Market

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Explain the main stages of developing and managing modified or new products or services for a global market. Which stage do you think is the most important? Why?

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The process of finding, refining and testing a new idea as well as then pricing it is discussed in detail in this 315 word explanation with 5 references.

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Explain the main stages of developing and managing modified or new products or services for a global market. Which stage do you think is the most important? Why?

The first stage of new product or service development for the global market is the development of new ideas for a global product. There are several sources of new product ideas, like the study of the target markets, the discovery of ethnography, or even research about the global markets that the firm is striving to capture. Included in this stage is ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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