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Customer Relationship Marketing of Global Products

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What is a global product or service (Snickers, Beer etc.....? Can any product or service be marketed globally? Why or why not? How can you relate the 4ps of marketing to Customer Relations Management (CRM) in a global business environment?

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This posting defines a global product.. It also relates the marketing mix to customer relationship management.

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STEP 1
What is a global product or service (Snickers, Beer etc.....?
Global product or service is a product that is sold or distributed in several parts of the world. Typically the product or service is branded and is recognized in several countries. For instance, brands like Nike or KPMG is recognized in several countries. There is global advertising to build the image and positioning of the brand. The manufacturing of he product may be local e.g. McDonalds or may be done in the parent country. Global products or services are backed by strong financial strength and the product or service is adapted to meet local ...

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