Customer Relationship Marketing of Global Products
Not what you're looking for?
What is a global product or service (Snickers, Beer etc.....? Can any product or service be marketed globally? Why or why not? How can you relate the 4ps of marketing to Customer Relations Management (CRM) in a global business environment?
Purchase this Solution
Solution Summary
This posting defines a global product.. It also relates the marketing mix to customer relationship management.
Solution Preview
STEP 1
What is a global product or service (Snickers, Beer etc.....?
Global product or service is a product that is sold or distributed in several parts of the world. Typically the product or service is branded and is recognized in several countries. For instance, brands like Nike or KPMG is recognized in several countries. There is global advertising to build the image and positioning of the brand. The manufacturing of he product may be local e.g. McDonalds or may be done in the parent country. Global products or services are backed by strong financial strength and the product or service is adapted to meet local ...
Purchase this Solution
Free BrainMass Quizzes
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce