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What are the global considerations for an all-inclusive resort?
INFORMATION REGARDING THE RESORT: The resort features hotels, a Convention Center, acres of botannical gardens, preserved land for wildlife [eco-friendly], golf courses, spa, and private villas and other recreational activities). The Resort offers its employees free education plan as part of its benefits package. The Resort is presently planning to expand and enhance the aforementioned features.
Resort's current target markets: farmers, the people of Kelsey (City near to resort), environmentalists, and the Resort owner and family, mid-sized corporations and fortune 500 companies
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INFORMATION REGARDING THE RESORT: The resort features hotels, a Convention Center, acres of botannical gardens, preserved land for wildlife [eco-friendly], golf courses, spa, and private villas and other recreational activities). The Resort offers its employees free education plan as part of its benefits package. The Resort is presently planning to expand and enhance the aforementioned features.
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What are the global considerations for an all-inclusive resort?
The global factors will have considerable impact on this unique resort. One of the factors is of being environment friendly. It has to take all the necessary action of becoming an eco friendly resort to satisfy the growing global activism for the environment conservation.
Another factors is that globalization will also increase the diversity at the resort. Thus they have to satisfy the needs of the tourists accordingly. Thus they have to provide wider services like different varieties of menu to satisfy the different tastes of diverse clientele .Moreover the steps are required to attract the tourist from all the parts of the world. For this they have to device global marketing strategy and use latest internet and ecommerce technologies for developing a global portal of Baderman.
For this they can use CRM, which will help in considering the different sub-groups of customers they have and how they differ in terms of types of purchase, cost of purchases, servicing needs, ...
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