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Customer Service

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What can a company do to acquire and retain new customers? If a company has established a corporate or organizational goal to establish and maintain customer focus, how might customer relationship strategies be established and executed? What role might the Internet play in an organization's customer retention initiatives? How can the Internet contribute to enhancing customer satisfaction (and thereby influencing customer loyalty) for an organization that delivers the majority of its customer experience in an online environment?

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The response addresses the queries posted in 598 words with references.

//Customers is the most important stakeholders of an organization. We should know how an organization acquires and retains the new customers. It is also important for us to understand the strategies that are followed by the marketing professionals to retain the customers.\

Customer Service

In order to achieve the goals and targets of any company, the customer base of the company should be strong. Customers are the main focus of each company to achieve the specific growth level. In order to acquire and retain new customers, the company should follow a planned and processed marketing plan. Marketing is a process through which the company sells its products and services to the customers. In the present era, the customer has become very specific and choosy about the brand, quality, prices, etc. of the product. The major objective behind the marketing of any product is to retain and satisfy the customers. Currently, the companies can create awareness among the consumers by advertising, various discount schemes, attractive offers, free sample product, ...

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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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