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    Service Quality and Customer Satisfaction

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    How are customer satisfaction and service quality related? Is one more important to the other? Explain.

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    Customer Satisfaction and Service Quality

    Customer satisfaction and service quality are related with each other positively as the better service quality causes an increase in the ability of the firms to meet the needs and expectations of the customers and it causes an increase in their satisfaction. If the service quality of the firm is not up-to-the standards then it may cause a decline in customer satisfaction as ...

    Solution Summary

    This solution discusses how customer satisfaction and service quality are positively related with each other and discusses which is more important to the other.