Measuring quality and customer satisfaction
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Explain some Examples of the tools and techniques used to measure quality customer satisfaction within an organization like Riordan Manufacturing.
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This solution provides a detailed explanation on how to measure quality and customer satisfaction.
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One of the most important elements in creating a successful business is having happy, satisfied customers that keep coming back and it also leads to word of mouth advertising. Customer satisfaction is one of the toughest areas to evaluate. However, with a strong quality management plan, a company can better strive to meet the demands of customers. In this paper the strategic plan in relation to quality, objectives for the company's strategic plan, improvement methods or suggestions for this plan and how these subjects relate to quality management will be discussed. Assuring the quality management and where this responsibility lies will also be evaluated.
Quality and the strategic plan and objectives.
Customer service which is "the behaviors and attitudes of a company and its personnel toward customers, during all interaction and communication with them" (Swartzlander, 2004, p. 1) is the heart of an organization. As today's consumers are becoming more price conscious, technologically advanced, demanding and convenience driven. Thus, the key for success in today's tumultuous marketplace is exceptional customer service as this allow an organization to ...
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