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Quality and competitive advantage, customers, suppliers

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How does quality relate to competitive advantage, customers and suppliers, and the basic purpose of business, and why? Please be complete and give references if you have them.

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How does quality relate to competitive advantage, customers and suppliers is determined.

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Quality is extremely important in today's competitive business environment where companies are focusing more important to total quality management and customer satisfaction in order to gain market share. Quality of a product or service is directly link to customer satisfaction and creates a ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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