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How does quality relate to competitive advantage?

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How does quality relate to competitive advantage? Also, how does quality relate to customers, suppliers, and the basic purpose of business?

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How does quality relate to competitive advantage?
Quality can be used as a competitive weapon. High performance design and consistent quality are competitive priorities associated with quality. Good quality can pay off in higher profits. High-quality products and services can be priced higher than comparable low-quality ones and produce a greater return for the same sales. On the other hand, poor quality erodes the firm's ability to compete in the market place and increases the costs of producing its product or service.

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