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Consumer Behavior Class

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Relationship marketing (also called "loyalty programs") is used to foster loyalty between an organization and its consumers. Is relationship marketing a successful manner in which to build customer loyalty? Support your position.

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The expert examines consumer behavior class. Whether relationship marketing is a sucessfull manner in which to build customer loyalty is determined.

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Relationship marketing (also called "loyalty programs") is used to foster loyalty between an organization and its consumers. Is relationship marketing a successful manner in which to build customer loyalty? Support your position in a minimum of 200 words.
Relationship marketing is a strategy to develop long term relationship with the customers in order to retain them and win their loyalty. It involves methods and tactics designed to foster customer loyalty, interaction and long-term engagement. It focuses on exceeding customer ...

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