Class Differences in Consumer Behavior
Harrods and Sharper Image
Two firms that seem to have successfully targeted the upscale consumer are Sharper Image at http://www.sharperimage.com and London-based Harrods at http://www.harrods.com. Sharper Image specializes in cutting-edge electronics and gadgets that you cannot find in traditional electronics retailers. Harrods is a world-famous department store. After reviewing the above Web sites, decide:
Which company is best positioned to appeal to (a) middle class consumers and (b) downscale consumers?
Would expansion be a good idea for both or either of these two firms? Explain.© BrainMass Inc. brainmass.com October 24, 2018, 11:52 pm ad1c9bdddf
The company best positioned to appeal to a middle class consumer is the Sharper Image. Even though the Sharper Image has cutting edge technologies, it is more likely to appeal to the middle class. Why? Techies, even middle class techies, are willing to pay anything at any cost for the latest and greatest technologies. Look when Apple introduced the Iphone. People waited in lined for days to buy this product. This would never happen at Harrods. Harrods is a truly upscale department store catering to the upper class. Pursuant to ...
The solution discusses Harrods and the Sharper Image and how different classes of consumers shop at these stores.
Current Event and Buyer/Consumer Behavior
Can you use an article from any ONLINE publication that discusses a topic related to Buyer/Consumer Behavior and summarize the article by showing how it relates to behavior Marketing?
Can you summarize in six or more full paragraphs and list the publication and article that you used?View Full Posting Details