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Mental Mindsets

Using Starbucks prepare a paper in which you identify and explain how the four steps to change the mental models/mindsets can help in this organization.

The four steps are: Techno-centric, Customer-centric, Business-centric and Innovative-centric

Solution Preview

The attached is over 850 words, in APA format, is properly cited and has proper APA references.

This document will assist you further in your studies on the various centrics and how they affect businesses.

Abstract
Starbucks is an international company with one goal. Increase market share through dominance. Rarely can a consumer drive one mile without seeing a Starbucks and when seeing the Starbucks the facility is often full. Today's turbulent economy paints a grim picture on businesses. Many businesses are closing their doors daily. How is it that Starbucks is still opening franchises throughout the nation and world? This paper will discuss the Techno-centric, Customer-centric, Business-centric and Innovative-centric to advise how these mental models and mindsets can assist the organization in expanding further.

Customer-centric
Starbucks is the master of the customer centric business model. Starbucks cornered a market and truly has no competition. Others sell coffees at lower prices but do not compare to culture of this product. Starbucks started small and expanded beyond the realms of expectation. By using the customer-centric approach, Starbucks gives its customers what they want and what they want is not just a cup of coffee an experience.

Techno-Centric
The Starbucks culture is vast but in relation to technology, the company can expand in this area. With today's technology, there is truly no reason why a customer should wait over five minutes for a cup of coffee. Yes, ...

Solution Summary

The solution discusses the four mental models and mindsets of Starbucks.

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