Nadler and Tushman Congruence Model
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The Nadler-Tushman Congruence Model is particularly strong in terms of Inputs, and I would like you to analyze Starbucks organization's key inputs.
Start by reading the article as below :
Nadler, D.A. & Tushman, M.L. (1980) A model for diagnosing organizational behavior. Organizational Dynamics, 9 (2), 35-51.
Note: If you cann't find the file, I could send it to you, it is more than 2MB. (ghamdi.saeed - Skype account)
This will tell you how to go about completing such an analysis. The description in the module one Falletta reading will not be enough and lead to a shallow analysis.
Remember that inputs include:
Environment
Resources
Organizational history
Strategy
You will not be able to identify all of the inputs in such a short paper, but try to:
1. Identify the most critical ones in each category and justify WHY they are critical.
2. Consider how they impact the organizations and any problems associated with insuring their availability.
3. Also, explain how these inputs interact with each other.
You must support your analysis with objective evidence. Sources of information for the entire project may include interviews, organizational documents and reports, articles in newspapers and trade publications, and personal knowledge (though you should corroborate this when possible.)
Be sure to cite your sources and provide a bibliography for this case.
TIP: The "Optional Material" provided below contains several journal articles that take an open systems view of organizational analysis. If you want to get a "feel" for what comes out of this type of analysis, feel free to check some of them out.
Write up your case in a 4-5 page paper and submit it by the end of the module.
Optional Material
Wiley, Angela R.; Thomas, R. Elizabeth; Stewart, Eric; McCoy, Jon; Kloos, Bret; Hunt, Gladys D.; Moore, Thom; Rappaport, Julian; Good, Trudy L. (1997). Bridging the Gap Between Schools and Community: Organizing for Family Involvement in a Low-Income Neighborhood. Journal of Educational & Psychological Consultation, Vol.8, Iss.3; p.277
Source: Psychology and Behavioral Sciences Collection
Ziaul Huq; Thomas N Martin. (2000) Workforce cultural factors in TQM/CQI implementation in hospitals. Health Care Management Review, Vol.25, Iss.3; p.80-93
Source: ABI/INFORM Trade & Industry
Miriam Heller; Eric W Von Sacken; Richard L Gerstberger. (1999) Water utilities as integrated businesses. American Water Works Association Journal, Vol.91, Iss.11; p.72
Source: ABI/INFORM Trade & Industry
Rob McLuhan. (2005) Closing the channel loop. Marketing Direct, p.S11-S12,S14-S15
Source: ABI/INFORM Trade & Industry
Marc H Meyer; Mark Anzani; George Walsh. (2005) Innovation and enterprise growth. Research Technology Management, Vol.48, Iss.4; p.34-44
Source: ABI/INFORM Global
Sock H Chung; Terry Anthony Byrd; Bruce R Lewis; F Nelson Ford. (2005) An Empirical Study of the Relationships Between IT Infrastructure Flexibility, Mass Customization, and Business Performance. Database for Advances in Information Systems, Vol.36, Iss.3; p.26-44
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Solution Summary
This explanation provides you a comprehensive argument relating to Nadler and Tushman Congruence Model
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You will not be able to identify all of the inputs in such a short paper, but try to:
1. Identify the most critical ones in each category and justify WHY they are critical.
Environment:
The environment of the Starbucks is that of political stability. The employment laws are properly enforced. The environmental laws need to be adhered to, the tax policy is medium. There are few trade restrictions and tariffs in the USA however, abroad Starbucks has to face different tax policies and laws. In the USA there is political stability but in several countries where Starbucks aspires to establish itself there appear to be weak governments. On of the most important environmental factors that Starbucks must consider is low economic growth and increasing unemployment rate. Another very important factor that Starbucks should consider is the increasing health consciousness of is target audience. The technological factors are that there is an increasingly larger use of laptop computers especially in coffee shops and fast food joints is increasing.
These environmental factors are important for several reasons. The political factors like political stability and tax laws directly may impact the operations, revenues and profits of Starbucks. In addition, Starbucks has to separately consider the environmental regulations, trade restrictions and tariffs in each country.
I have given importance to the economic factor of economic growth and increasing unemployment rate because it indicates the the spending power of people is decreasing. Starbucks would do well to adjust its menu and the level of income levels it is targeting. I have given importance to the increasing health consciousness among the people. The reason is that more and more people refrain from eating sandwiches made of white bread. On the other hand in spite of the increase in unemployment rates, the sale of specialty bread and multigrain bread is increasing. The technological factor that has been mentioned by me because it is important for Starbucks stores to provide wi-fi connections to its customers.
Resources
The ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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