Using the Nadler-Tushman Congruence Model

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Nadler-Tushman Congruence Model

In 1980, Nadler-Tushman Congruence Model was founded by David A. Nadler and Michael L. Tushman. This is also known as the open system theory model, which helps the management to evaluate the outputs of the company to achieve its goals and targets (Nadler & Tushman, 1980). With the help of this model the management can estimate the synchronization among all the resources and efficiency of the organization. This model describes that outputs are the things produced by the organization to control the external environment (Nadler, Tushman & Hatvany, n.d.). In order to cope up with the external environment, proper coordination among the all outputs is essential, so that the management should complete a systematic assessment of these outputs (Nadler & Tushman, 1980).

PetMed Express a global firm, which operate its business operation though internet. It is a pharmacy company, which provides products and services for the pets. The company was founded in 1996 at Pompano Beach, Florida as a publicly traded firm (PetMed Express (PETS), 2006). The operations of the company are completed through the internet and company provides services to the customer 24*7 hours. The company provides prescribed and non prescribed product and services for the pets (PetMed Express: The Type of Business We Like to Own, 2009).

Outputs of the organization can be described as the things that are going to be produced to control external environment. Nadler and Tushman described that in terms of production, organizational outputs are the total number of finished goods or products units that are going to be produced for the external environment in a given duration (Nadler & Tushman, 1980). In terms of marketing the organizational outputs are the total numbers of the customer who visited the organization's product range in a given time. There should be an alignment among all the organizational outputs to balance the performance of the company (Nadler, Tushman & Hatvany, n.d). The key organizational outputs of PetMed Express are as follow:

- A broad range of all kinds of the medication product and innovative services
- Marketing Strategies and activities of the company
- Financial growth of the organization

A broad range of all kinds of the medication product and innovative services: In the present time the company has a good position in the industry and it provide more than 1500 products and services for the care of pets like, dogs, cats, horses, etc. These medications and health product are approved by the health care department and the company has license to serve the customer with prescribed and non prescribed medication and health products (PetMed Express: Top Selling Dog Medication, 2009).

The broad range and a big product list include almost all kind of health and nutrition food products and medications. These medications and food products ...