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How does a company determine the strategic posture to take when entering a new country? How do posture and entry strategy interact? What posture would you advise your company to take when entering the Indonesian markets and why?

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How does a company determine the strategic posture to take when entering a new country?
A company determines the strategic posture to take when entering a new country by examining its own strengths and weaknesses, and enumerating the opportunities and threats that are present in the new country. As a part of the assessment of opportunities and threats in that country, the company should assess the culture of the country, the global context in which the country is positioned, and the manner in which the relationship between culture and external context ...

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