Explore BrainMass

4Ps of a Purchase and How Globalization Affects Marketing

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

1. Select a purchase you have made recently and describe how each of the 4Ps — product, price, promotion, and place distribution — influenced the purchasing decision.

2. What is the impact of macro trends, such as the globalization of businesses, international migration, and conservationism, on consumer behavior? How will these trends affect the marketing of selected goods or services in the future?

© BrainMass Inc. brainmass.com October 17, 2018, 12:21 pm ad1c9bdddf

Solution Preview

1. I recently purchased a new vacuum system for my house. The product was a little different. It does not use filters for the vacuum, instead it uses water to hold and prevent dust from escaping the vent when in use. I like the use of water, making it easier to clean and I do not have to keep replacing a filter or bag. The price was a little high, but I will save on bags and filters, which can be costly, especially since I have to change them often. I have long haired pets. The promotion included a complete demonstration, including some suggestions of mine. The place ...

Solution Summary

The expert provides an example of the 4 Ps - product, price, promotion and place distribution - influencing their decision to buy a new type of vacuum cleaner as well as giving 2 ways companies will have to change their customer-orientated strategies to cope with globalization. 400 words.

Similar Posting

Strategic Plan, Part I: Conceptualizing a Business

I need help with explaining the importance of your selected bushiness vision, mission, and values in determining your strategic direction. In 1,200-words or more in which you Include the following:

o Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

o Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

o Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

o Analyze how the vision, mission, and values guide the organizations??s strategic direction.

o Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

Format your paper according to APA guidelines, please include a Abstract and conclusion with references.

View Full Posting Details