Survey About McDonald's
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Interviewee's Name: (nickname should be all right)
Age:
Occupation:
A. This section is the general perception of participants about McDonald.
1. How do you know about McDonald's? By which ways?
2. How do you think about McDonald's? Like/Dislike? Why?
3. How often do you go to McDonald's? Why?
4. What attract you to go to McDonald's?
5. (Pricing)How do you think about the price of McDonald's products?
6. (Environment and service quality)How do you think about the environment and service quality of McDonald's?
B. This section is about the comparison between McDonald's and other brands.
1. What is your favourite fast food brand? Why?
2. If the brand is McDonald's. What is the advantages/disadvantages? If the brand is not McDonald's. What is the advantages/ disadvantages of that brand?
3. What factors can affect your choice regarding to the fast food brand?
C. This section is about the brand image of McDonald's.
1. As the health consumption become more popular, how do you think about 'fast food'?
2. How can McDonald's encourage you to purchase their products?
3. From your opinion, which is the most important part of McDonald's brand image?
4. How can McDonald's improve their brand image in UK market? Do you have any suggestions? Can you provide more information?
Thank you for your cooperation! :)
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Solution Summary
A questionnaire or survey about a customer's perception about McDonald's and suggestion to improve UK McDonald's were presented.
975 words (including questions)
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Interviewee's Name: (nickname should be all right)
Age: Geline
Occupation: Writer
A. This section is the general perception of participants about McDonald.
1. How do you know about McDonald's? Through advertisements. By which ways? TV ads and word of mouth from friends and neighbors.
2. How do you think about McDonald's? McDonald's is one of the best fast food chains in the country and even it has a few competitors, we still take the time to patronize the store. Like/Dislike? Like. Why? They serve a variety of meals that are not served by its rivals. A few of them are also affordable. The food and its taste are great.
3. How often do you go to McDonald's? Once a month. Why? Budget constraints. Besides, it is still healthier to eat the food that we prepare at home.
4. What attract you to go to McDonald's? I like their Chicken fillet with a la king sauce. It is affordable and really tasty. My family loves their french fries, too. The chicken is palatable.
5. (Pricing)How do you think about the price of McDonald's products? If I compare to other stores of the same type, McDonald's has a little difference with them in terms of price so I would say that it is affordable. If not, then I am sure that many of their stores would close. Like I have said earlier, they got meals that are really cheap and you can already have rice, a tasty viand, and a cup of softdrink so that ...
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