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McDonald's: How to Improve It and Its Competitors

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As CEO of McDonald's,and based on your experience, how would you improve operations in McDonald's stores in the future? Who do you see as McDonald's biggest emerging competitor and can McDonald's improve by looking at their management strategy?

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Solution Summary

Ten strategies that McDonald's can do to improve its performance are provided. The competitors of McDonald's are analyzed. The solution is answered in 597 words with 3 non-APA references.

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A. Here are a few of the things that a McDonald's CEO can do to change and improve its sales:
1. Create more menu items that cater to the place or region the branch is located. They can also simplify their ingredient labels and check on their cooking techniques and improve their food quality. Get some feedbacks from customers and from there, change what needs to be changed to cater to their concerns.
2. Develop activities that address "transparency" of food quality. McDonald's has been facing the big challenge of the perception of its food quality so they need to be transparent by showing how they have actually improved their food.
3. Concentrate on finding ways to keep current customers. Since McDonald's core customers wants faster service, give them that and improve on the customer service aspect.
4. McDonald's has lost its ...

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