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Future Market Conditions for McDonalds

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Describe FUTURE MARKET CONDITIONS for McDonalds. Consider whether you believe the company will expand or contract as well as address the price elasticity of demand and competitors.

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In my opinion, the future market conditions of McDonald's are a little uncertain. This is because the reputation of McDonald's has been much maligned in recent years and people have started looking at McDonald's fast food as something that is unhealthy and contributes to obesity. Besides, numerous other alternative competitors of McDonald's have emerged in recent years, namely Subway, ...

Solution Summary

The future market conditions of McDonald's are estimated.