Green Initiatives Implemented Sustainability

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Please find guidelines and ideas for writing about Green initiatives and sustainability plan of a company in the attached file.

Running Head: SUSTAINABILITY PLAN FOR MCDONALDS

Sustainability Plan for McDonalds

Introduction
Natural resources and Health of consumers have become the most important aspect of the growth of the business firm. Pollution, unstable human activities, wastage of water, land and energy, etc., has increased the anxiety of a business firm. McDonalds is very much concerned about the environmental protection and greenery, so it has implemented various practices to protect the environment and energy (Blackburn, 2007).
McDonalds is one of the biggest fast food family restaurants, which operate in more than 120 countries and serve more than 47 million customers in a day (McDonalds: About Company, 2010). This paper presents a sustainability plan for the protection of environment and establishes green initiatives for the McDonalds Incorporation. In addition, the paper also concentrates on the driving forces that support green initiative for the environmental sustainability. This plan also discusses about the benefits of the Implementation of International Organization for Standards (ISO) 14000.
Sustainability Plan
Maintaining the qualities such as human life, clean water and suitable climate that are valued in the atmosphere is termed as environmental sustainability. There are various resources and factors, which contribute directly or indirectly in maintaining the quality of environment (Blackburn, 2007). The various aspects of environment that produce renewable resources are water, solar energy and timber. In this present scenario, most people want to maintain the capabilities inherent in the natural environment to sustain the conditions of living and the beauty of environment. In this direction, McDonalds has also focused on some green initiatives.
Green Initiatives of McDonalds to Implement a Sustainability Plan
As McDonalds is operating in all over the world, the green initiative of the company also varies according to the market and the environment. For example, in Australasia, McDonalds is concerned about the wastage of Water, whereas in Japan, the company is worried for the wastage of land ...