Strategic Choices - McDonald's
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*** THIS MUST BE BASED ON THE MCDONALD'S CORPORATION ***
What recent strategic choices have been made by the top folks at your organization that help the company to be more competitive?
Can you categorize these choices as following any of Porter's four generic strategies? Explain.
From the SWOT perspective, how successful has this strategy been at
1. Capitalizing on your organization's strengths.
2. Shoring up your organization's weaknesses.
3. Exploiting opportunities in your organization's environment.
4. Protecting the organization against threats.
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What recent strategic choices have been made by the top folks at your organization that help the company to be more competitive?
The recent strategic choices that have been made by the top folks at McDonald's are as follows. The first change is that McDonald's has reduced the prices of items on its values. In case of some combo meals, Coke has been eliminated. The portions have been adjusted. In some cases, the company has been able to reduce the price by almost one third. Another recent change at McDonald's has been the introduction of coffee and smoothies. This introduction is designed to increase the sales revenues of McDonald's. In addition, McDonald's has refurbished its restaurants (1). The new designs make the restaurants more modern and attractive to customers. In addition, there is an all round drive to reduce costs. McDonald's has initiated a process whereby high gas using vehicles have been eliminated. The focus of product development at McDonald's is now to increase lower priced items in the menu. This is in sharp contrast to the earlier strategy of McDonald's to develop premium items like exotic salads.
Can ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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